Every now and then, an epiphany comes along. In 1994, Ray Anderson shifted his definition of success for his company, and the journey that followed turned Anderson, and his company, Interface Carpet, into pioneers of sustainable industrialism.
Anderson’s efforts to shift the way his company does business are well documented. From developing and implementing carpet recycling processes at factories to finding new materials and creating patterns that mimic natural spaces, the shift was not only radical but comprehensive. The results were astounding: In 2005, Anderson stated the savings from eliminating waste in operations were $262 million in 10 years. Profits were up, and customers were gravitating towards more sustainable product offerings.
The success here is due to a multitude of factors, but two consistently get highlighted. The first, is the company-wide, comprehensive adoption of sustainability goals and ethos. Because all facets of the company were incorporated into the new plan, employees were motivated, and it became the reason the company does business. The second reason is product value and innovation. Products weren’t expected to sell on sustainability laurels alone; the carpet still sold on quality, design, and function.
So how does this tie back in for local independent businesses? These same eco-efficiencies and design strategies can have positive impacts for local businesses. Saving money on materials, utilities, and creating or selling innovative products all help local businesses bottom lines.
Local business owners have a keen eye for the impacts their businesses have on the local environment and community, and yet are often unable to take on such a monumental shift. Networks of local businesses, however, can start to tackle those challenges, and offer guidance, support, and planning for member businesses.
So it’s time to band together, share information, and create value for everyone involved. Shifting business to ensure the long-term health of our Inland Northwest community and environment is not only good for people, it’s good for business.
Ray C. Anderson passed away on August 9th. His inspiration in the effort to climb Mount Sustainability will be missed.
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